Brazilian sports betting platform Ganhei has renewed its technology partnership with FIRST.bet. The agreement was finalized on August 6, 2026, to support operations in the Brazilian market.
Technology and Market Fit
Under the terms of the renewed deal, Ganhei will utilize FIRST.bet’s fully managed sportsbook infrastructure. The provider’s offering includes competitive pricing, extensive pre-match and live market coverage, and localized trading capabilities designed for high-volume environments. FIRST.bet noted that its technology is already deployed across multiple operators in the region, ensuring the system is tested under local regulatory and technical conditions.
Tom Light, founder and CEO of FIRST.bet, stated that the Brazilian market requires speed and depth, adding that Ganhei’s decision to return serves as an endorsement of the product. Raul Oliveira, CEO of Ganhei, confirmed that the partnership provides the flexibility required for the brand's next stage of growth.
The companies have collaborated on sportsbook technology in the past. Ganhei management indicated that prior experience with FIRST.bet informed the decision to extend the current agreement.